17 Aug:

Commercial Photography: A different task than just being a photographer

In commercial photography, one can find many categories, but people hardly know even a few of them. As per Kristie LaRochelle, a known commercial photographer, this field needs to develop yet as people take the professionals as an ordinary photographer only. Those who have a cellphone in hand also think of himself as a photographer these days, but to be a commercial photographer, one needs to have an advanced camera and better vision, which can display the right image of the product. If the client wants to have a mega image campaign, he cannot be provided with ordinary pictures, and here a commercial photographer comes to play his role.  Check out URL https://fusiononemarketing.com/6-reasons-you-should-update-your-website/ for more.

20 Aug:

Choose the right business category while listing on Google My Business

People have developed a habit of searching everything first on a search engine like Google. Hence it becomes inevitable for a business to have its listing in the right category else; it may not be that much visible to the probable customers. Hence, people may not turn to business. It affects the lead generation ratio of the business also. On Google, one can find various categories, and one needs to choose the right category first. In case one does not find the right category for the business, he needs to go for the nearest category that can narrate the business closest to its business category. 

21 Aug:

Repurposing of content: consider these points first

Creating new content every time is not a game. For the regular requirements, it is better to go for the repurposing of content. It does not mean to publish the same content again after a few months but presenting relevant information differently. You can transform a blog into a video or infographics or create a social post from a testimonial offered by readers or clients. The repurpose of content can be much useful. It can be used for SEO and material for videos or podcasts also. One needs to pull necessary information and present the same as per the requirement of the new platform.

24 Aug:

SEO and its significance for modern business

Modern-day customers seek products not in local shops but on online platforms. The first choice of such customers is to check with a search engine. The business which has its sight optimized for concerned search engine can get such inquiries from the market. To have an Optimized site, one needs to go for SEO where an expert can help to have site visible by keyword search, technical analysis, better content, and presentation of the same on various platforms. It is not only a search engine where the information about a business is posted. One can also use social media sites as a platform and make the business visible to potential buyers.

25 Aug: How does chiropractic help the body?

As per the experts, the nervous system commands the body. It sends signals to various organs, and accordingly, they function. This system sends signals to the organs via the spinal cord. If there is any inference in this system or spinal cord, the concerned organ does not get the right signal, and here comes the role of a chiropractor who can set the organs with the right exercises and therapies. In case of any accident or injury to this system or concerned organ, the functions can get disturbed. The muscles get stretched, which needs little exercise and practice to help them be flexible again.

27 Aug: Is it required to keep your website updated?

The website is the reflection of a business. You must keep your website updated with the latest theme and better content to attract more visitors. To have better utility, the site needs to be SEO optimized. With time, the site's security must also be updated so that the search engine does not blacklist it. If the site does not have proper security, it can be harmful to you as well as visitors. The utility and ease of navigation are other factors for which you must have an updated website as they can help the visitors to have a better experience of going through the site.

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August 3rd: How to successfully track your marketing dollars? It is important to see the results of your marketing campaign so that you can build a more elaborate plan. If you are not able to track your marketing plan, your money will be wasted. You can use your money wisely by increasing the effectiveness of your marketing campaign. You can track your marketing dollars with a marketing dashboard that tells your performance. It is a tool that provides quick and continuous visibility into all aspects of your campaign. This can help you to make data-driven decisions and enhance your ROI. You can include the following marketing initiatives in the dashboard for effective marketing. Call tracking: You can know where the call originated from. This can help you to know the source of calls and this can help you to analyze the data. This also tells you the stats such as unique or new customer calls, average duration, and how many calls were answered. Website analytics: This provides data into new visitors as well as returning users to your website. It also gives you analytics of page views and page sessions. You can also use other analytics to track your performance. A marketing dashboard can help you in understanding other factors as well such as the impact of time of year on customer behavior and your business. Click here for more information https://fusiononemarketing.com/how-to-successfully-track-your-marketing-dollars/

August 4th: BIZ TALK WITH JAMIE GARZAREK OF HIGH CREST ROOFING & CONSTRUCTION This week Sarah and Glyna from fusion one marketing have invited Jamie Garzarek of highest roofing and construction. His company is a family-owned business and they build all kinds of roofs and do the repairs. He told that during the COVID it was difficult to get the supplies. But, he told me that they had been working as most of their work was outdoors. He told that they also use the latest technology such as drones to take pictures and evaluate roofs. He also told me about the difference between a three-tab shingle and an architectural shingle. He gave information on how to use your insurance for the roof repairs. He told that if you pay from your pocket they can repair the roof in a day or so and if you choose the insurance company to pay, it takes time till you get approval. To get fast approval, you should make a good relationship with your insurance agent. They use high-quality materials for building and repairing roofs. They also do decks, paint jobs, gutters, gutter guards, siding, electrical, and plumbing. They also have a financing option if you cannot afford roof repairs. Click here for a full interview https://fusiononemarketing.com/biz-talk-with-highcrest-roofing-construction/

August 6^th: What should I post on Social Media?

In today’s post Sarah and Glyna talk about the stuff that one should post on Social media. It is important to identify your customers, who you are selling to, where these people are spending their time. If you provide relevant information to your customers they can relate to what you are doing. Next thing is that you should be consistent. You should talk about selling all the time. You can mix up the things. Make a plan and write down all the things you have and then break it up into little pieces. Make small posts. Make an appealing post. Try to use images to catch the attention of people.

You should be an expert about your business so that you can give all the information to your customers. Share specific aspects of your business to make it unique. Try to highlight new things in your blog post about your business. Showcase your testimonials to people. Request feedback from people and try to arrange some kind of contest to make it more engaging. Share a campaign to boost followers. If you have another business, you can tag it. You can make a weekly series. You can post videos. You can use the content calendar so that you do not post the same stuff again. Click here for more information https://fusiononemarketing.com/what-should-i-post-on-social-media/

August 10^th: How to Get More Views on YouTube with TubeBuddy

You can create a huge impact on your YouTube channel by using TubeBuddy. It is software that helps to improve the way you post videos on YouTube. TubeBuddy’s optimization toolkit is configured to help set up the title, taglines, and keywords that help to improve the search visibility of each video on your channel. There are 65 features that help to boost your videos. There is a huge amount of SEO tools that help get your videos into the YouTube algorithms. In-Depth analytics helps to grow your channel by understanding what works and what does not. This helps you to create more focused content that will increase viewership. Productivity tools help you to save time.

It automates a lot of actions that you would normally have to do manually on YouTube. Set-up process helps to connect your channel to TubeBuddy and you can access all available tools from your TubeBuddy dashboard. TubeBuddy offers a free version as well as a paid version with access to all its features for $9/month. It is easy to install. Click here for more information https://fusiononemarketing.com/how-to-get-more-views-on-youtube-with-tubebuddy/

August 11^th:  Biz Talk with Gayle Mason of South Oak Title

Today Sarah and Glyna from fusion one marketing have invited Gayle Mason of South Oak Title in their studio for an interview. She told me that it is the realtor that will select the title company or the closing services and sometimes it is the buyer’s agents. So, it is negotiable. She told me that you need title insurance immediately upon listing your house. She explained that title insurance is about protecting your homeownership. This insurance helps to protect you as long as you own the property. She told that the most common title issue mortgages. She also told the

13th Aug : When you Google your business how does it show up?

Business listings are one of the most POWERFUL tools to help customers find you online. Want to know if you are using this tool correctly? We are going to show you how to quickly check your listing online and make sure it’s set it up correctly. Check out the below given video for all the details. https://fusiononemarketing.com/how-does-your-business-look-on-the-internet/

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SEO: The Key To More Business

In this discussion, Sarah and Glyna talk about how Search Engine Optimization is important for your business and what are its main principles. SEO is a combination of strategies, actions, and best practices, all of which improve your website’s position in search engines. The right SEO means that your business shows up when people are looking for what you do on the internet. The right SEO helps people find you, your company, your beautiful website so that they can see what you have to offer. In the beginning, a lot of work has to be done, but more you do it and longer you do it, the more correctly that is being done, it helps in building equity in your business and will give a boost to it. Every business can use SEO. If it is done correctly, it will help you earn money. You can use word press to optimize your website for search engines. Thus, if you want you can do it yourself in the beginning to enhance your business goals and earn money. Click here for a complete discussion https://fusiononemarketing.com/seo-the-key-to-more-business/

Google Ads Or Facebook Ads: Which One Is Better?

Would you like to know if Google Ads are better than Facebook Ads or the other way? The difference is based on how the products/services are presented to the consumers. Facebook Ads focus more on brand reach and Google Ads focus on lead conversions. Facebook is a popular social media platform. Using Facebook Ads you can collect data on its users based on their profile, age, interests, and location. You can use Facebook Ads for the impulse buy. If the sale of your product best correlates with specific personalities or life events, then Facebook Ads is a great option. Google is a very large platform. It helps to directly connect consumers to specific products, services, or businesses based on their search query. You can design your campaign around specific search words from your potential customer, with the intent that they will click on your ad because it matches what they’re looking for. Your Ad on Google is rated based on quality score. Google considers different factors for determining this score such as keyword match, ad relevance, click-through-rate (CTR), and your landing page quality. The more people that click on your ad indicates to Google that your ad is useful, which increases your quality score, and lowers the cost you pay for the ad click. Click here for a complete article https://fusiononemarketing.com/google-ads-or-facebook-ads-which-one-is-better/

Biz Talk With Kerri Bailey Of Child’s Play Therapy Center

Today Sarah and Glyna from fusion one marketing have invited Kerri Bailey of Child’s Play therapy center. The center is dedicated to giving the best care possible to children in a fun and loving environment. the primary services offered by the center include speech therapy, occupational therapy, and physical therapy. We also offer counseling services. We see a wide range of children. We see children who have very, very mild concerns, but if you’re the parent, it’s not mild, it’s important to you. We see a very wide range of children. We see all ages of children, all the way from birth up through the teen years. She explained the different therapies that are offered in the center and how people can approach them. They see children from infants through teenagers. The first thing parents need to do is to just call the office. They will ask you several questions. Then they send you some forms to complete. After getting all the details, they give you a callback and call you for an evaluation. She told me that they worked during the COVID crap by using teletherapy. She told that all the therapists are licensed and certified. They are required to maintain the highest credentials and with a wide range of experience. Click here for complete interviewhttps://fusiononemarketing.com/biz-talk-with-kerri-bailey-of-childs-play-therapy-center/

Biz Talk With Mary Margaret Lopez & Ashley Sellers Of Hydro High

Today we have invited Mary Margaret Lopez and Ashley Sellers of Hydro high. They help people to buy the right home especially if they have elder people in the family. Both are doing different businesses. Besides selling houses they also do hydro high clothing. They engage people in water activities that drive them to get to the water. They use the GPS concept and people can enjoy shopping for their specific waterway. They told that children love enjoying with water and do not want to go to their grandparents' house in the holidays but love going to this spot. They sell a wide range of hats and shirts and in a wide range of colors. The clothing is available in different sizes too. They have a large variety of sizes and many options to choose from. Anyone who wanted to buy or sell their house can also contact them through an email. Visit this link for complete information https://fusiononemarketing.com/biz-talk-with-mary-margaret-lopez-ashley-sellers-of-hydro-high/

Why We Love StreamYard

You can use the Streamyard platform for creating topnotch live streams. This is the best for first-time users on video. It is cloud-based and you do not have to download any software for this. It is also easy for guests to use. You have to send a link and they click on it and they are in the broadcast. They offer a free version. But, if you want to get an advanced version they also have a paid offer. You have to create a broadcast which is an individual studio that you can go into. You can easily create a broadcast with the streamyard. The next thing you have to do is to connect all of your social media channels with streamyard and sync it up. You should also have a Periscope account, but it’s very easy. They work hand in hand. So once you get a Periscope account, the next thing it’ll do is ask you to sync your Twitter account. It’s real easy. And then boom, you’ll have a Twitter account. And LinkedIn, you can connect as well. You can also share your presentations easily on the streamyard. You can also make pop banners in and out. It is easy to do to create banners. You can use this for video, live stream, or just as a conference room. Thus, it is a one-stop solution for all your needs. Click here for more information https://fusiononemarketing.com/why-we-love-streamyard/

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Is it better to advertise through Google or Facebook? Which will provide a better ROI? Well, it depends. The main difference between Google Ads vs Facebook Ads is how the products/services are presented to consumers. In simple terms, Facebook Ads tend to focus more on brand reach, while Google Ads focuses more on lead conversions. In this article, we’re going to explain what both Pay-Per-Click (PPC) campaigns offer, and when to use each ad strategy.

What is Facebook Advertising?

Facebook is still the most active social media platform out there. With over 2 billion users, it still remains the largest social network. Additionally, Facebook is constantly collecting data on its users based on their profile, age, interests, and location. They know their users and how to target them. With Facebook Ads, you have the ability to use this collected data and target your ads based on your marketing objective.

WHEN TO USE FACEBOOK ADS

Facebook Ads are best designed for the impulse buy. Your target audience isn’t directly looking for your product or service, but you’ve aligned your campaign to match the exact user profile best suited for your product. In other words, if the sale of your product best correlates with specific personalities or life events, then Facebook Ads is a great option. For example, if your company offers baby products, you can target your campaign based on those who are expecting or are new parents. If your business offers services suited for seniors, you can target your campaign exclusively for those who just turned 65. The intent is that while users are scrolling mindlessly through their Facebook feed, you’re hoping your ad will catch their attention and make them think, “Hey, I could use that.”

Please visit https://fusiononemarketing.com/google-ads-or-facebook-ads-which-one-is-better/for more information.

What Is Google Advertising?

Not to be outdone, Google is an enormous platform with over 3.5 billion daily searches and millions of websites to connect consumers to. Google has the ability to directly connect consumers to specific products, services, or businesses based on their search query. When you’re searching, you’re looking for an answer, and it’s Google’s job to do it. With Google Ads, you have the ability to design your campaign around specific search words from your potential customer, with the intent that they will click on your ad because it matches what they’re looking for.

WHEN TO USE GOOGLE ADS

Google Ads are suited for consumers with intent. Meaning, they are looking for a solution to their inquiry. For example, if a potential customer is searching for new tires for their car, the keywords “new car tires” will likely be included in their online search. A tire company would want to create an ad that both satisfies Google’s criteria and has a strong call to action.

Google rates your ad by giving it a quality score, which is their way of determining the overall relevance of your campaign. In other words, does your ad give the user the information they want, and does it match up with the landing page you are leading them to? Your quality score has a big impact on the overall cost and effectiveness of your campaign. Google takes into account many factors in determining your score, such as keyword match, ad relevance, click-through-rate (CTR), and your landing page quality. The more people that click on your ad indicates to Google that your ad is useful, which increases your quality score, and lowers the cost you pay for the ad click.

It’s also important to have a well-written ad with a strong call to action. Whether it’s offering a free service or a no-obligation trial offer, your ad should provide the solution to the consumer, and give them a reason to click on it.

Other Factors To Consider

Each campaign plays a unique role based on your objective, which is why it’s important to first identify what you’re looking to accomplish. If your objective is to build brand awareness and visibility on your social media platforms, then Facebook Ads are the better choice. Additionally, if you believe your campaign has more potential with the ability of users to like, comment, or share, then you’ll find more success with Facebook.

If your goal is to target your ads specifically to the consumers you want and reach customers exactly when they are looking for your type of product, then Google Ads is the answer. If you looking to accomplish actionable goals such as clicks to your website or calls to your business, then Google Ads is a better match for those objectives.

Finally, each pay-per-click campaign comes at a cost. Facebook Ads tend to be cheaper than Google Ads, but what you pay is largely based on your budget, the number of clicks, and your CPC (Cost-Per-Click).

Interested in learning more about PPC campaigns or setting up your own? Contact us directing at https://fusiononemarketing.com

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The Importance of Investing In Your Logo Design

The logo is the most important part of your company’s brand. It gives the first and the last impressions you make to a customer. Therefore, the logo should reflect your company’s image. Some important factors to consider when making the logo for your company are given here:

An attractive logo helps to attract customers. It is the identity and symbol of your brand. Therefore, it should be appealing. You should consider the demographics, colors, values, and images to design the logo. It should be unique to your business.

Take the help of a professional designer for making the logo of your company. A good graphic designer can design the logo to enhance your company’s brand. It should look beautiful wherever you showcase it.

The logo represents the tone of your business. Therefore, visually it should be eye-catching and it should remind the customers about your brand and company.

Thus, your logo can put a major impact on your business. It speaks everything about your business and it is the trademark of your business.

Click here for full article https://fusiononemarketing.com/the-importance-of-investing-in-your-logo-design/


Interview of Roxie Kelley of Your Career Is a Business

Sarah and Glyna invited Roxie Kelly for an interview who advised all business professionals that will help them to achieve success in their careers. She told that the main concept for people is to stop viewing themselves as an employee and prepare themselves to move themselves. She explained that when a person understands that he has been hired to help the business that helps to increase the business, you give more, and produce more. The only way to produce more is to understand that I have to grow. Roxie told that the most common mistake made by people while searching for a new job is limiting themselves. They look for a certain job title and they do not read the definition properly. They just look for a certain type of job title. She told that one should have a brand. People should know you by what you do, and not by the company you work for. She also told about how one should look and behave when going for an interview. One should take an interview as an audition. One should be confident in talking about himself/herself and the key areas of their talent. If one feels insecure, one should be prepared with the resume which is a sales brochure about the brand of who you are and one should be keeping up with it all the time. You should write every detail in the resume. Your resume is your branding tool. One should keep looking for opportunities. She told that your resume should show your accomplishment statements. If one wants to shift a job, it is important to first meet people in the same job and converse with them. She said that one should have a good LinkedIn profile. Thus, one should be well prepared. Click here for the complete interview https://fusiononemarketing.com/biz-talk-with-roxie-kelley-of-your-career-is-a-business/


4 tools for successful Social media

In this post, Sarah and Kelsi from fusion one marketing are talking about four tools necessary for successful social media. The first tool is that one should be consistent. You can choose a scheduling tool such as eClincher that will keep your social media consistent. It is an efficient tool. It helps you to manage all your accounts on one platform. It integrates with all the top social media networks. You can also publish videos, articles, gifts, and links. It gives you good analytics. The second tool is the graphic design platform and it is called Canva. Graphic design is an important tool as it is a visual tool that attracts people to your post. Canva has easy to use features and functionality and you can create beautiful and engaging content using this platform. You can also integrate your Canva account directly into eClincher and can load with designs to publish your posts. It is also important to post videos that say about your business. You can use the Animoto tool for uploading your video. It is an easy to use tool where you can create an attractive video. It is the third important tool that can help you to use social media successfully. The fourth tool is the content calendar. This tool helps you to load your ideas into one central location so that you do not forget about it. Thus, if you have any creative ideas in your mind, you can store it into the creative calendar. This will help to make sure that you are consistent with your posting and will save you time and reduce stress. This tool also helps you to know the type of content you have put in the past so that you do not duplicate anything. Using the above four tools, you can fully manage social media. Click here for the complete post-https://fusiononemarketing.com/4-tools-for-successful-social-media/

Lisa Phillips of Mary Kay

Glyna and Kelsi from fusion one marketing have taken the interview of Lisa Phillips of Mary Kay. Lisa Phillips told how her company grew more during the corona crap. The company developed two new apps. One is called the skin analyzer and people can download this app. They can take the picture of their skin and it does an in-depth analysis of the skin and tells what their skin needs for texture and fine lines. Then the company can recommend the products. The second app is called Mirror Me. They can look, take the picture, and can say, “I wonder what Apple Berry lipstick looks like on me,” and they can put it on. Or, they can think, “I wonder what this cheek color looks like,” and they can put it on this app. These two apps have helped their business to grow during the COVID crap. She told that live streaming has also helped their business to grow more. She told that the main purpose of their company is to give back. She told the best summer product for everyone and that is finishing spray. It is like a hairspray for the face and body. She said that the company always wanted a woman’s confidence to be at the highest because it makes a difference in her life. Please click here for full interview https://fusiononemarketing.com/biz-talk-with-lisa-phillips-of-mary-kay/

In-House vs. marketing agency

You can read this post to make a decision on which one is the best for your business depending on your needs.

In-house marketing means that marketing is done by people who work for your company.

Benefits of using this strategy are:

In-house employees can have a deep understanding of their industry and can share a common vision of the company’s goals and message. They can be more creative.

In-house employees work more efficiently and they are all in one location. It is easy to communicate and helps to make a faster decision.

There is the flexibility of rearranging tasks and priorities. The team can expand or scale down projects based on the company’s needs and financial situation.

There are a few disadvantages as well which are listed here:

You have to choose the right people who are well versed in all aspects of digital marketing. It is a difficult task and requires time.

The cost of an in-house team depends on your budget and individual needs. You have to hire and train a full team of experts.

Digital marketing is growing fast and it is important to stay informed with the latest technology, trends, and updates. It may be difficult for an in-house team to stay updated with the technology and software systems.

Marketing agency

It means you hire an outside agency to develop and manage your marketing efforts. The company will have the experience, knowledge, and expertise to plan and handle your business by using the right strategy.

Advantages

• A marketing agency works with many businesses and has a more skilled team. They have highly trained and well-versed individuals who can develop high-quality marketing services.

• Hiring an outside agency is more cost-effective though it depends on your company’s needs. Most companies offer pre-set prices and often charge a flat monthly cost depending on your needs.

• Marketing agencies stay up to date on the latest research and tools available in the market. They have more knowledge about new technologies and tactics that help them to develop more innovative content.

Disadvantages

• It may be difficult for the marketing agency to understand your company’s goals, vision, and brand. Thus, it might take more time for an agency to understand your brand.

• You do not have full control over the functioning of the marketing agency. You have to trust them with the creative control and strategy of your project.

• Thus, to make a decision it is important to know your particular needs, available resources, and skillsets of your existing team.

Click here for full article https://fusiononemarketing.com/in-house-vs-marketing-agency-which-is-for-you/

Interview of Steve Johnson from N2 Publishing

Sarah and Glyna called Steve Johnson from N2 publishing who shared his views on local publication. He told that their publication includes stories about people who live in the neighborhoods. He told me that he gets such stories from the residents and he puts them in his words. He shared different stories with us that were inspiring. The publication is delivered every month to the mailbox to the people that live in the neighborhood. Even during the COVID lockdown, he was getting stories through email or text messages. He gave a pro-tip for the business owners when it comes to print advertising that makes their publication different from the others. They are focused on the more affluent neighborhoods. Their publication has the content that is relevant to people and their families and which they like to read. He told that they are also selective about the advertisers. He told that they only do positive stories in their publication. He told that their publication helps foster and fortify the sense of community. They also do social events. Click here for complete interview https://fusiononemarketing.com/biz-talk-with-steve-johnson-of-n2-publishing/

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https://www.google.com/maps?cid=3371799425934360683

It was a busy week and covered only 2 topics in this week. But both the topics are pretty important for any business.

How to handle negative reviews

Negative reviews happen and it is difficult to avoid them. It may happen when you fail to provide the best services to the customers. It affects your business and personality. There are four stages of a negative review.

The first stage is when business owners get surprised when someone would say about them or their business. In the second stage, they get hurt and it moves to the third stage of anger quickly. In the fourth stage, you give a response. The way you handle the negative reviews shows your integrity. Three items to take out of a negative review include the following:

• Perception of the customer and try to understand it quickly

• Use this to assess the process and the reason for it. Try to find a change.

• Their response that decides the prospects for your business

Tips to respond to negative reviews

Your response to the negative reviews reflects your professionalism. Take time to give your response as it will have a direct effect on your business.

Most owners get hurt by a negative review and do not show it in your response.

Mind your language and do not use offensive language as it will affect your business.

Give a positive review against a negative review to resolve the issue as soon as possible. It will help to build a good image for your business.

Click here for a complete interview https://fusiononemarketing.com/negative-reviews/

DIY website design Vs. Professional website design

It is difficult to decide if you DIY your website or hire a professional. The pros and cons of each are given here that will help you to make the decision. Sarah and Glyna from fusion one marketing will give good tips to help you. When building a website, you should realize what you want to accomplish. You should know your budget. It is not just building a website but it includes many other things. 

First, they talked about a DIY way. If you choose to DIY, you have more options to choose your template. It is a low-cost option and it is great if you want to save money. You have the full control in your hands. The cons of DIY include the theme you choose for your website may run out of support. Things may stop working at some point. So, there are limitations when you DIY. When you hire a professional for designing a website for your business it has its pros such as it is fully customizable for your business. It has more functionality. With a customized website, you can add as much as you want to. 

You can change things. Most professional website companies have their servers and they can control the level of security and hosting of the website. You can also have the best SEO for your business that attracts more customers to your business. The cons of the professional website are that it is possible if you have a good budget. It is also time-consuming and may take time to build a professional website. Thus, it all depends on your business needs. For full interview click at https://fusiononemarketing.com/diy-website-vs-professional-website-design/

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SEO recipe – A perfect one for your business

SEO is important for every kind of business. Most SEO companies claim to provide the best services. Fusion One marketing is the number one company that makes a complete list of all the SEO related things to make your business successful. If you miss a single SEO strategy, you will not get the fruitful results. Most people believe that content marketing, social media, link building, etc. are the only necessary SEO tools. But, it is not true. You can get the full outcome without combing these tools with the other necessary SEO strategies. Fusion One marketing has an experience of over ten years.

The company also has expert leaders in the SEO field. The company has a unique strategy that no other company has and using this strategy they are helping customers to build their businesses to new heights. It is important to ask the SEO Company what things they use in marketing that helps to achieve success. It will help you to choose the best SEO Company for your business. Click here to read full article https://fusiononemarketing.com/seo-recipe/

Interview with Kristine Sizemore

Sarah and Glyna joined Kristine Sizemore from Sandler Training for an interview. She shared her views on how to fine-tune skills and develop a long-term strategy to become a successful salesperson. She told that it is important to have good conversations with people. It is the beginning of the process. It is important to create an environment for a comfortable and natural conversation with people. She told that it is important to look at what you are doing every day, week, and every month.

You should talk to the customers that fit their personality, industry, and comfortable for them. It is important to focus on your prospects. She told that the most important thing is to take action and drive your beliefs. She said that one should look for ways to build trust and it is important for doing business. We should not use pre-programmed cadences and approaches. We need to change them. She said that one should have the option to listen to no when people do not want to continue with the conversation. It makes the client comfortable.

She told that it is important to focus on people with whom you can work through easily. She also gives lessons to beginners through online means and helps them to learn more about how to achieve success as a salesperson. She told that she updates her coaching lessons on the website. You can click here for the full interview https://fusiononemarketing.com/biz-talk-with-kristine-sizemore-of-sandler-training-in-birmingham/

How to get more fiver star reviews online?

Online reviews help to determine the online reputation of your business. In this interview, Sarah and Glyna from fusion one marketing speak about online reviews and why they are important for your business. They give you solutions on how to get more five star reviews for your business to build a good online reputation. People do not trust online business easily. They like to know more about online business before buying anything. Reviews are an important source for people to get information about online business.

Reviews help people in making a decision. If you have an online business and want to get five star online reviews for your business, you should read this interview. Sarah and Glyna said that it is important to contact people who have used your products and are satisfied with your services. You can ask such people to leave reviews for your products on social media. Getting good reviews from customers on social media is a great way of building an online reputation. You can also show off and post positive reviews from your customers on your website and social media. If you know a customer personally, there is no harm in asking him to write a review for your company.

You can ask the customer to mention specifically about your product in the review. Give a link to your website so that people can easily leave a review. Make it simple and easy for customers so that they can leave a review easily. They also told that to get five-star reviews, it is important to deliver a five-star quality product or service. If you have any negative reviews, contact customers, and try to fix their problem as quickly as possible. It is also important to get consistent reviews to boost your business. Click here for full interview https://fusiononemarketing.com/how-to-get-more-5-star-reviews-online/

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Getting five-star reviews

Reviews are important for any business. If you do not know about your business reviews, it may cause harm to your business. Consumers read reviews before buying anything online. Reviews give information about your online business reputation. It is simple to get 5-star reviews. You have to make a plan. A few things are given here that will help you to get five-star reviews for your products or services. Make it easy for your customers to leave a review. Provide them a link to leave a review. Do not ask them to search for your company or products. If you have satisfied customers in the past, you can ask them to leave a review. Ask them to mention your name in the review.

You should set a goal to receive a particular number of reviews every month. Then make a plan to achieve that goal. Communicate with your employees to make your plan a success. When you get positive reviews, show them off. You can post on your website, share on social media, and can display on your business location. It will show that your customers are satisfied with the results. Communicate with your past customers. You can ask them to send 5-star reviews for your products or services as they have used them. If you have built trust, you can easily build a good online reputation. Click here for more https://fusiononemarketing.com/getting-5-star-reviews/

Interview with Andy Entrekin of Legalshield

Sarah and Glyna from fusion one marketing invited Andy Entrekin of Legalshield for an interview. He started working for this law firm after getting help from the company in a private case. It is a private network. He told that top business people use attorneys every day to make wise decisions. Anyone who wants to launch a new business can consult them and get a package at an affordable price for document review and to know all sorts of things that can help to launch the business.

LegalShield covers 100%. The company gives you a shield so that you are not taken advantage of and also helps you to make wise decisions. The law firm is important for every business owner because it goes with you everywhere you go. He told that that the most important service offered by the company is the family plan. The family plan covers the whole family with all their legal needs and their identity. They also have a business plan that covers up to 50 employees. The company has more accountability because it is a private network. The company responds quickly to its clients. You can get an answer to your call within four working hours.

The company defends you if you ever make a bad decision to give you peace of mind and protection. Andy told us that it is important for a business owner to have a proper policy and procedure document for his employees. He also told that you can update your will once a year for free. They offer a wide range of services and unlimited consultation once you become a member. You can download the app and can get 24 hours of emergency access to your attorney. Click here for the complete interview https://fusiononemarketing.com/biz-talk-with-andy-entrekin-of-legalshield/

How to make great videos easily?

Would you like to make a great video? You can use a DIY video maker tool to create a professional-looking video. The tool named Animoto can help you create videos and customize them as your own with your photos, images, videos, texts, music, etc. When you first sign in, you will get a screen. On the side, you can choose the type of template that you want to use based on the type of video you want to create.

The tool gives you sample images and videos. You can swap them from the theme settings to make the stuff that suits you. You can choose the recommended color font, style, combos from the theme settings. There are other settings called video settings. This will give you your background color and your video style. There is another button called watermark that helps you to upload your logo. This way you can customize your video. There is another feature that helps you to reformat your entire video to fit in for different social media channels. Each video template comes with its music and you have the option to either go with the music or you can have no music.

The tool also has a media library that gives you a collection of images and videos that are fully available to you to use to swap in. if you want to delete some stuff or make it short, you can do so as well. Animoto gives you a limited free plan. In the free plan, you cannot use all the features. So, it is good if you use the professional version. Video maker tool is helpful and you can engage your customers by making customized videos. Click here for complete interview https://fusiononemarketing.com/diy-video-maker-how-to-make-great-videos-easily/.

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Interview with Scott Richards of 2 men and a pig

Sarah and Glyna from fusion one marketing invited Scott Richards of 2 men and a pig for an interview and to know about his success story. He told that his business started from a competition. He told that it is a referral-based business. They do not advertise much. He makes posts on social media when they do something or they go. They want people to taste the food and speak for it. Their mantra for success is to serve fresh food daily. They have a food truck and reached the people whom they never got exposed to. They did marketing with the help of a food truck. He told that during the pandemic they supplied a vacuum seal because people could not go out. It was easy for people to use the vacuum seal. He told me that they use the three T’s that are Timing, technique, and temperature that helps them to prepare the top-quality barbecue. He also suggested people buy a good thermometer to note the temperature.

They interact with their customers through social media as well. They also have an online menu. He told that the best temperature is 225 to 250 to cook the meat. He said that anyone can reach them through Face book or email or phone. They also cater to the small as well as to the large groups. He also told me that they become a part of a team where they get more exposure. This helps them to advertise. Click on here to read the full interview https://fusiononemarketing.com/biz-talk-with-scott-richards-of-2-men-and-a-pig/

Interview with Alex Brackett of a hole in the wall drywall repair

Sarah and Glyna from fusion one marketing called Alex Brackett of a hole in the wall drywall repair for an interview in the studio. Alex told me about the services provided by them. They provide small hole repair. They can fix anything from a tiny hole up to sheets of drywall. They also do texture matching that is important for living rooms, bedrooms, and other places. They also do the removal. He also explained the entire process of doing drywall. They keep in mind the three C’s which are a cover-up, complete, and clean up. They take pride in keeping people’s houses clean.

The unique thing about their business is that they can fill in the gap for services that are not offered by other businesses because most drywall companies try to do whole home or new installs. He told that it is important to get referrals and look at people who have worked with the company before choosing for drywall repair. The company also provides a virtual quote to its customers before walking into their house. It is a professional company and returns immediately after receiving a mail or a call from a customer. They have uniforms and also have logo’s vehicles. They visit your place at the designated time. They answer your queries. So, you can contact them for small repairs. Visit this link for a full interview https://fusiononemarketing.com/biz-talk-with-alex-brackett-of-hole-in-the-wall-drywall-repair/

Interview with Robyn Gayheart from Hammer and Stain

Sarah and Glyna invited Robyn Gayheart from Hammer and Stain for an interview. She told me that they have a DIY studio. You can go online and the company has projects that you can come in and do workshops. They have bridal showers, birthday parties, etc. She told me that they will reopen with the new guidelines and following the instructions of social distancing and wearing masks. Hammer and Stain is a kind of converted to mobile studios. You do not have to go anywhere because she brings your paints and supplied already prepackaged. She told that they are communicating with people through social media. You can also visit their website to check what is available.

They can also add personalization to the pre-ordering projects. They charge extra for making the project unique and personalized. She gave a useful tip that it is important to put a very light coating for the first layer. The company also takes year-round projects. The company also offers private group classes. You can rent the studio for private group classes as well. The best way to contact them is by email or you can send a text. She is unable to attend a call as she remains busy and there is normally loud sound in the background. Please click on this link for full interview https://fusiononemarketing.com/biz-talk-with-robyn-gayheart-from-hammer-stain/

Interview with Kim Mcculla of whiskers and wags pet boutique

Sarah and Glyna from fusion one marketing invited the next guest, Kim Mcculla of whiskers and wags pet boutique. It was her love and passion for animals that made her start this business. She supplies the right pet food and proper nutrition. Their pet foods are different from other companies because they offer natural and organic food for pets. They have researched so you can trust their food. First, they talk to you about your dog or your cat's needs and then do the recommendation. The company also sells a self serve dog wash that is available for pets up to 150 pounds. They offer different and unique things for your pets. During the pandemic, they managed their business by implementing online ordering. They deliver the products to your home for free.

Kim told me that when you are looking for dog food and treats look for named meat and for pet food, look for no corn, no wheat, and no soy. These three things should not be present in pet food. It is important to look at the ingredients before buying the pet food. They also offer customized services for specific animals. If you want to take your pet for a wash, there is no need to make an appointment; you can directly go to them. They do not have an eCommerce section on the website. They offer curbside pickup and delivery. They also carry special items for your pets such as collars, pet ID tags, etc. Please click this link for a full interview https://fusiononemarketing.com/biz-talk-with-kim-mcculla-of-whiskers-wags-pet-boutique/

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Interview 1- Talk with John and Gay chambers

Glyna and Sarah from fusion one marketing called John and Gay chambers for interview. The main purpose of the interview is to tell people how some people are running their business during the lockdown and this difficult situation. John and Gay chambers are realty partners. They say that they believe in meeting their clients together so that their clients can know them better. They also have assistants who work to complete a deal. They told that it is important to surround yourselves with people that are high achievers and have taken their businesses to a new level to achieve success.

They told that it is important to make trust people. We must listen to them rather than speaking more. For a successful business, it is important how you relate to people and how you take care of them, your honesty, and integrity, and being authentic over time is important in building a good reputation. They say that during the pandemic they can run their business because American has a positive attitude. They are also offering new houses on the low-interest rate which is helping them to run their business during the pandemic. Many people in a pandemic are realizing that they need more space and so they are planning to buy a bigger house and others are thinking that they have too much space and need a smaller house. They say that it is important to build trust with the buyer and the seller. They are using a zoom app to sign the documents online in front of the camera. They said that it is important to maintain consistency over time. Please visit this link for a complete interview https://fusiononemarketing.com/biz-talk-with-john-gay-chambers-of-chambers-realty-partners/

Interview 2- Talk with Melissa Dixon3

Today Sarah and Glyna from fusion one marketing interviewed Melissa Dixon who is the vice president of CDI janitorial. She was a teacher and joined this company later. The CDI janitorial offers commercial cleaning. Different services offered by them include sweeping and mopping, floor work, toilets, bathrooms, kitchens, carpet extraction or stripping and waxing of floors, window cleaning, and pressure washing. They told that they offer services depending on their customers’ needs. They also treat their employees as family members. They offer 24/7 services.

They told that they have trained workers and use the top equipment and top products for cleaning services. She told that the company always sends the same employee to build a strong relationship with the customers. This helps them to build trust. She told that her company is using safe and environmentally friendly products for cleaning. They are mainly focusing on the businesses that say that we are opening now because everyone wants their office or business space should be disinfected and clean. She said they are the main focus for their business nowadays as people want to get their business spaces disinfected and clean before they reopen. Click on this link for the complete interview https://fusiononemarketing.com/biz-talk-with-melissa-dixon-of-cdi-janitorial-services/

Interview 3- Talk with Cindy Edmunds of Arc realty

On 12th May 2020, Glyna and Sarah from fusion one marketing invited Cindy Edmunds of Arc realty for an interview. Cindy Edmunds told about her background and family and her hobbies that she likes to live music, sporting events, and travel. She has a degree in marketing and she loves real estate. Right now the company has eight offices and still growing. The company does everything to help its agents. They give them the tools they need, give training on all the tech stuff and this helps the agents to be more successful and serve their clients better. She said that in the real estate business it is important to have good hospitality that helps to serve people better. She believes in building real relationships with her clients.

She told that she and her team have been working during the pandemic by being cautious and abiding all the guidelines. She is sending details to her clients over the computer. She told that she wants that her clients should prequalify the homes. They give guidelines to the sellers and the buyers before visiting a site. She told that they give the facts to their clients and let them decide. They never persuade or steer clients toward a home. They aim to look for their client’s best interests. She has different groups and does a lot of networking such as plumbers, the HVAC people, the painters, the roofers that also adds value to her real estate business. Click on this link for the full interview https://fusiononemarketing.com/biz-talk-with-cindy-edmunds-of-arc-realty/

Interview 4- Why No One Should Have Total Control of Your Marketing

Today Sarah and Glyna talked about marketing, different types of marketing. In this post, they have talked about having control of your marketing. They discussed five key points. The first one is the domain name. What is your domain name? You have to buy your domain name. It is important to know your registrar. You have to remember the email address that you use to purchase the domain name because you have to remember it when you have to send you reminders when it is time for you to renew that domain and you have to renew it. It is important to renew because if you do not renew it, you will lose your business. The number two is your email and email system.

You should know your email system. You should know what your email system is tied to and should have administrative access to everyone’s email. This is important because if your website is down and you do not have access to it, it will be a big problem. Number three is that do not give total administrative control to someone. It will cause big trouble for you. Number four is social pages. You should know your login information for all your social media channels. You should be the admin. The number five is Google. It is the main part of SEO. It is where your business gets started and searchable online. It contains your company information including customer reviews. Therefore, it is important to maintain the login for Google properties. Thus, you should have to control Google my business. Click here to read full interview https://fusiononemarketing.com/own-your-stuff-why-no-one-should-have-total-control-of-your-marketing/

Interview 5- Talk with Lavon Chaney of Collins insurance company

Next on Biz talk, Glyna and Sarah had called Lavon Chaney who is with Collins insurance company and shares valuable tips for anyone with an insurance policy. She picked up this as a part-time job. She told that she uses a tag line “I am a CIA agent because that makes it easy to communicate with people. There is a difference with an independent agency because you are not liable to one company and it is easy to move customers from company to company if the need arises. She told that they educate their customers about what is covered and what is not covered. She told that people do not know about their deductible and it is important to know your deductibles on all your insurance policies. It is important to know what one has to pay before the insurance company will start paying.

She told that due to pandemic they have worked from home for some time but now their office is open and they are maintaining social distance in the office. Next, Lavon told about some common misconceptions that people have about insurance. She told that determining insurance rates depend on a lot of factors. She told that if a policy owner wants to file a claim, they have to first call the insurance company. She also said that her company also offers event insurance like weddings. Gayle also asked if they can write insurance in other states. She said yes, they can write in other states as well. She also told that her company also offers to make changes in the insurance policies for their clients. She told that people should review the policy once a year or at every renewal. Click here to read full interview https://fusiononemarketing.com/biz-talk-with-lavon-chaney-of-collins-insurance-agency/

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Fusion one marketing company has interviewed different people this week to know their views about how they are managing their business during this difficult time of Covid-19. We did five interviews until now. A summary of interviews with people and their ideas is given here that will help you to know more about their business and visions.

First interview- Biz Talk with Christine joiner of covenant contracting

Glyna Humm and other members of her team met Christine Joiner from Covenant contracting. It is a full-service restoration company and is an emergency service provider. Christine Joiner told in her interview that her company deals with any kind of disaster that may happen anytime and her team is always available. Her company is working even during the Covid-19 situation as they come under emergency services and are taking complete precautions. She also discussed the public assistance program providing disaster relief funding and how it helps businesses recover funds for any disinfectant services that they received.

She explained how they work. They have to find out what insurance companies want, what they don’t want, what they typically don’t want to pay for, even if it wants to get done, and just knowing how to talk to the people, and explain to them why it does need to be done. She told me that they are on the emergency service, restoration, going in, drying out, and preventing further damage. Different processes are depending on different insurance companies. Now, if an insurance adjuster does not have to write their estimate, then they write the full estimate scope of work in everything.

They tell people that their house is the biggest investment and they should take good care of their home. If there is any damage, a leak, or any other problem, they should immediately contact a restoration company to repair the things. The company is helping people in difficult times. Please visit to view full interview https://fusiononemarketing.com/biz-talk-with-christine-joiner-of-covenant-contracting/.

Second interview - Shawn troughton of temperaturepro birmingham

Next, on May 4, 2020, Kelsi and her team met Shawn Troughton from Temperature Pro Birmingham. Shawn was a captain of a submarine and he quitted his job and started this business. He told us how his company is offering HVAC services even during the lockdown when all other companies are shut. He told us how he is managing a business.

He said that he had asked people not to visit the office unless necessary and they have a warehouse in the back and their trucks are completely stocked so that they can dispatch directly to the location. They are not visiting the people if some are sick or taking care of sick. They are taking payments through an iPad. Someone can hold the credit card in the window and the camera can capture the information and will automatically charge. The company is also using the software so that people can recognize when they go to dispatch.

The customer is sent a text or notification with a bio and a picture of the person and with an ETA. The ETA has a link so that the customer can click on it and can pull up a map that has the face of the technician. The company is providing a wide range of services such as servicing of old ACs, new installation, new construction, repair, and maintenance. The company does not do ductwork cleaning. But he said that they can call one specific company to do duct cleaning for their clients. The company also offers different types of indoor air quality products. You can visit their website to know more and if you have any HVAC problem, you can look for Shawn and his team. Please visit this link to view the full interview https://fusiononemarketing.com/biz-talk-with-shawn-troughton-of-temperaturepro-birmingham/.

Third interview - The do’s & don’ts of social media

The next day Sarah and Glyna discussed the tips for using social platforms. Using social media platforms properly is important for your business. People make mistakes while using social media that can badly affect their business. During the lockdown when everyone is sitting at home, you can find more and more people on social media and it is the best time to communicate through social media and grow your business.

Fusion one is functioning when many other businesses are shut. Many people believe that their customers are not on social media so they cannot connect to them. It is wrong as there are many other people on social media and you can connect with potential customers to build relationships and it is a powerful tool to expand your business during the lockdown time. Secondly, you should know your target customers and what social media platforms are they using. Use fewer channels and put more attention to them. Next, you should tag share support to increase your customer reach. When you support others, it will also help you to expand your business. The fourth thing they told to do is to become a resource rather than a seller. You should give as much information as you can to the people and do not become a salesperson. The number five tip given by them is to post regularly on social media. It shows your presence. Number six tip is that you should make relevant hashtags and should post different content on different social media platforms.

The next tip is to post a video. Many people do not use video because they think that it is huge. But Fusion one marketing guys says that video is one of the best forms of marketing. It helps to connect with your audience. The next tip is to repeat the same post often. You can mix up the content and repeat the post. Next, you should interact with your audience. It is very important to interact with your audience. The last thing is that you should focus on quality, not quantity. Check your insights regularly. Click here for complete interview https://fusiononemarketing.com/marketing-mix-the-dos-donts-of-social-media/

Fourth interview - Caitlin Hastings of Botanica

Sarah and Glyna met Caitlin Hastings with Botanica. Caitilin is the owner of a popular houseplant store. In her interview, she discusses how to capitalize on social media to make people aware and find customers. If you are a small business owner and looking for ways to market your business, read this interview summary. Caitlin is a physician assistant and worked in surgery for two and a half years before starting this business. She deals with only house plants, indoor plants, and trendy stuff. They have a lot of cool indoor plants for low light, bright light, no light, and anything people look for their homes. She said that the main part of their business is consultations. They do a lot of consultations for both residential and commercial spaces. They also offer maintenance services on plants that they install. She said that during the lockdown they are dealing with their customers online. They are offering local delivery and curbside pickup for people who order online. She told that they are advertising on social media, Instagram, Facebook, and people find them.

She said that more people are at home right now due to lockdown and they can find out every day more and more people using the internet. She gave a useful tip for small business owners that they listen to podcasts on social media marketing and things like that to boost up their business. She has also given tips about caring for indoor plants in her interview that can help people to take care of indoor plants. You will also learn about the benefits of keeping indoor plants. She told that plants increase humidity and this helps in fighting against viruses. She told that indoor plants also help to reduce stress.

She said that more and more people are working from home at this time; therefore they need to keep more indoor plants to liven up their space and live healthily. Caitlin said that they post a cute picture of the logo of their business on Instagram that helps people to recognize them. They are also planning to organize classes or events once this pandemic will get over. Visit this link to read full interview https://fusiononemarketing.com/biz-talk-with-caitlyn-hastings-of-botanica/

Fifth interview -  Mitch Jones of Mr. Bugg’s pest patrol, inc.

The team of fusion one marketing invited Mitch Jones who is a pest control expert for an interview. In the interview, he talked from termites, carpenter bees, to mosquitoes, and wasps. In the interview, you can also learn about pest control and tips to help deal with summer pests. The purpose of this interview is that people are still working even during the lockdown season when everyone is locked up at home due to Covid-19. Mitch Jones and his company handle pest control and termite control is the main part of their business. They also offer other services such as mosquito control, lawn care program which includes weeding, fertilization, pre-emergent, post-emergent, and fire ant control.

They also do wildlife removal on a small scale. He told us about the advantage of the Sentricon baiting system as opposed to the liquid treatment. He explained why the baiting system is better than the liquid treatment. He shared how they are managing their business during the COVID crap. He told that their business comes under essential service so they are continued to work. His workers are equipped with masks and gloves when they are out. They are mainly focusing on the exterior treatment. They only enter inside if it is needed and take full precautions to keep their workers and customers safe during the corona crap. Mitch Jones also told how homeowners can help to make the mosquito treatment system work best at their homes and how often should they treat? He also told that mild winters can contribute to more of an active population in the springtime.

The company offers different packages that include different services. Customers can choose a suitable package to avail of a bundle of services. Thus, one company can take care of multiple services. The company also offers a guarantee and you can contact them if you have any problem. He also told more about the different summer pests. They deal with millipedes, Scorpios, mosquitoes, red wasps, and other pests. He also discussed the preventive methods for keeping away with carpenter bees. Mitch also told us about the differences between flying ants and flying termites. They can be easily distinguished with the wings. He told that they only use safe and environmentally friendly products. Another important feature of their business is that they always send the same person to your house so that you are familiar with him and he is familiar with your home.

He told about the common entry points for pests that include the front door, the back door, any pipe, electrical line, water line, gas line, or anything that is entering the home can be an entry point. Mitch told that realtors are a great source of revenue for them because they can offer termite control in a real estate transaction. For more information and entire interview click on https://fusiononemarketing.com/biz-talk-with-mitch-jones-of-mr-buggs-pest-patrol-inc/

Sixth interview - Angela Deaver of Cinepear & main street productions

Sarah and Glyna from fusion one marketing invited Angela Deaver for an interview. She talked about how video content can help your business, especially on social media. She also shared useful tips for creating your videos for weddings and businesses. Angela Deaver is the owner of Cinepear. The company deals with creating videos. She told that before doing business with people, you can connect with them through a video that translates about your company. She told that you can give information to people through a video and she had posted a lot of videos on YouTube channel that give basic tips for businesses.

They create brands. They interview people, ask them questions, and create videos. She said that people can also create videos for their businesses with a little practice. She said that the phone is the best device that can be used for creating videos. It is easy and simple. She shares tips on how you can make videos using your phone. She said that it is the best time to make videos and share information with people as everyone is free at home and have time. She said that business owners can make a series of small videos with different content to share with people and keep them engaged.

She also shares tips on how to position your camera while making a video. She also talks about the importance of lighting while making a video. She also takes classes and helps small businesses to make videos for their businesses. For full interview click on https://fusiononemarketing.com/biz-talk-with-angela-deaver-of-cinepear-main-street-productions/

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Twitter

Youtube

Linkedin

Google

LinkedIn Groups are a great way to connect with like-minded business owners. There’s a group for all kinds of interests, areas and networks. If you have an interest in learning more about a market or industry, there’s a group full of experts to help. If you’re a part of a professional network or association, there’s a group of members for you to join. There’s a community around LinkedIn Groups that you can harness to find customers and prospects for your business. USE LINKEDIN GROUPS TO BUILD A COMMUNITY AROUND YOUR BUSINESS LinkedIn is a growing resource for networking. There’s an existing pool of users who work in your industry or have expertise in a field you want to know more about. Joining LinkedIn and connecting with teammates, employees and colleagues is the first step. Becoming a member of a LinkedIn Group is the next step. This gives you an opportunity to share your business with second-degree and third-degree connections. Interact within Groups Interacting in a group is like sharing and exchanging information on a forum. Have a conversation versus blatantly promoting your business services. The best approach is to share your knowledge and show interest in the topic of discussion in a group. Each time you comment, like, or post to the group, you’re literally sharing your business. How so? It’s accomplished through the title placement under your name each time you leave your mark — or post. This interaction leads to engagement with others who’ll likely check out your company page or directly message you on LinkedIn to learn more about you and your services.If you are looking to read something more then please visit https://fusiononemarketing.com/grow-your-business-with-linkedin-groups/

Create Your Own Group

What better way to gather people in one place for a common cause than to start a group? Starting a group on LinkedIn is simple to do and allows you to target users who may be potential customers. With this power comes the responsibility and opportunity to facilitate group participation.

For example, your line of business may be the heating and cooling industry. You could start a group aimed at HVAC professionals for commercial clients. Within this group, you could start discussion topics about common issues your customers face and exchange information on resolving them.

Share News and Updates about Your Company

Since the LinkedIn social media platform leans more towards business, it’s ideal for sharing news and updates about your business. Does your company have open positions you’re hiring for? Share this with your groups where and when appropriate.

These are some ways to use LinkedIn Groups to expand your business. Whether to increase the workforce, gain insight about your industry or connect with potential sales leads, it’s a useful tool. This also positions you as a helpful authority in your field, which ultimately helps you promote and market your business.

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Anthony Boyd with JDog Junk Removal & Hauling joins our “WiFi Studio” to talk about how he successfully manages his business and stays steady through adversity.

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#BizTalk #FusionOneMarketing #JDOG

Read the Full Interview Below

Sarah:

Hey, good morning everyone. Welcome to Business Talk, Biz Talk with Fusion One Marketing. We are so glad you are here joining us and let’s get this thing started.

Glyna:

Whoa, Sarah. That is awesome. Oh my gosh. Thank goodness for Sarah.

Yeah. Wow. That was awesome. Good morning everybody. I’m Glyna with Fusion One Marketing. For those of you who don’t know, I’m the president of the company and I’m going to go around the table here and let Sarah and Kelsi introduce their self, and then we have a very special guest that we’re really excited about this morning and we’ll introduce him. Sarah.

Sarah:

Hey, good morning everyone. I am Sarah. I’m the director of digital marketing with Fusion One.

Kelsi:

And I’m Kelsi, I’m a social media manager for Fusion One.

Glyna:

Awesome. And I feel like this guy needs no introduction because every place I see him, every place I see on social media, there he is. But we are so honored today to have our special guest, Anthony Boyd with JDog Junk Removal and Hauling. Good morning Anthony, how’s it going?

Anthony:

Hey. Good morning everybody. Doing good. Glad to be here.

Glyna:

Awesome. We are really excited, Anthony, you are our first official guest here on Biz Talk. So we chose you for many different reasons, but number one, you stand for what all small to medium-size businesses should be standing for, your integrity, your hard work, you’ve gotten to where you are just by hustling, and people see that and … Not hustling in a bad way … But we just wanted to kind of chat with you this morning and tell the world a little bit more about JDog and how they can get ahold of you and you can help them out. So if you don’t mind, let’s start off with your family life. People want to know it’s not just you. I know you have a beautiful family. If you’d like to tell us a little bit about them.

Anthony:

Yeah, absolutely. My family life, I have the world’s most amazing woman. Her name is Blake, and together we have three children total and two that are younger and much more wild. She definitely is an amazing mother. She works from home, from her home office and she’s my peace of mind.

Glyna:

Aw, wow. Cool. That’s really awesome.

Sarah:

Yeah, I’m like, hey husbands listen up. If you can start off with praising your wife, you’re in good hands.

Glyna:

Exactly. Oh wow, that was awesome. I do want to say one little housekeeping thing that I forgot to say about Kelsi. Kelsi is not going to be rude when she’s turned around typing on our computer, she is actually going to be answering questions that are coming in and keeping track of everything going on out in the social media world. So anyway, Sarah, I’ll let you take it.

Sarah:

Okay. All right. Well along with you were just talking about family life. So I want to know, because I have three kids as well, so my question is how has it been now working from home and having all of you together and are you coping okay or is it at all working?

Anthony:

It’s really chaotic at times, to be honest. Bailey and Kayla, Bailey’s five, Kayla is almost two-

Sarah:
Oh boy, yeah.

Anthony:

So high, super high energy. But we get along great. Everybody’s been doing what we need to do to keep the ball rolling. And the kids love playing outside, and fortunately for us, we like going out on the back deck and working while they’re playing. So it works out pretty well.Check out https://fusiononemarketing.com/biz-talk-with-anthony-boyd-from-jdog-junk-removal/ for more details.

Glyna:
Yeah. That’s awesome. Yeah, we like to ask that because it makes everybody feel like we’re not alone, we’re dealing with husbands, wives, animals, it’s like how’s everybody coping with all of this stuff. Well let me ask you Anthony, how did you find out about JDog? How did that all come about? And just tell us a little bit about that.

Anthony:
I was about to pull my hair out in my day to day job. I mean I just got to searching just different business opportunities out there and ran across an article that talked about a veteran-owned, veteran operated business or a business for veterans and veteran families and pop up, requested some information about JDog and about two days later I received the phone call. We talked for a little bit and it’s been nothing but flourishing ever since and I don’t regret it.

Glyna:
Oh fantastic. Anthony has such a great story. I mean from the day you, as we say, opened to now, I mean it’s been a whirlwind hasn’t it?

Anthony:
It really has. It’s been absolutely, it’s a blessing, but it’s been a long ride too. I definitely credit BNI for helping my business grow and having some really great mentors that are experienced in the industry. They’ve been phenomenal to me.

Glyna:
Fantastic.
Sarah:
Yeah. How long ago, when was it that you started Anthony or made this switch?

Anthony:
We opened the doors August 15th of 2019.

Sarah:
My gosh. Wow.

Glyna:
Yeah.
It is definitely [crosstalk 00:06:19]. And he definitely gets around because I know that every time I want to introduce him to someone, they already know him. That just shows you how much hard work and I’ve not heard one person say any, not even one negative thing about you or how you operate your company and that says so much about how successful you’ve been I think. You’re putting in the hard work and you’re doing it the right way. You mentioned veteran-owned and operated. What was your service career? Do you mind touching on that just a few minutes?

Anthony:
Yeah, no, absolutely. And thank you for saying that about how we do business. It means a lot to me. My time in the service, I was in the army, served 10 years altogether, was an infantry guy, had a blast, got to travel the world, meet all kinds of great people all over the Middle East. I decided about eight years in, you know what, I think I’m getting tired and I just want to call it quits and I’ve been going for the last two years and here we are. It’s literally flown by. That was in 2010 when I got out and it’s, wow, it’s scary to think in June of this year, it’ll be 10 years ago.

Glyna:
Wow. Time definitely flies.

Sarah:
So every business, this is what I was curious about, every business has been impacted in some way with this … We’re calling it the Corona crap.

Glyna:
That’s a Fusion One Marketing term.

Sarah:
Yeah, well with the Coronavirus, I mean we say that lightly, we know it’s been a real big situation for a lot of people, both personally and professionally. So my question would be, I saw a post that I loved about how your business is staying steady and that you’re pushing through. And I was curious to know if you’ve had to change how you’re operating your business or how operating your business has been affected by the Coronavirus.

Anthony:
Yeah, it’s kind of two-fold with the way the lockdown with everything and businesses are going, it has affected us to a small degree. We’ve had to cut back on some of our labor hours and that kind of thing and adjust from that. But we’ve been really blessed to be able to pick up more of our commercial side and change gears and focus that direction.

Anthony:
But also with people are being home more, they’re having more time around the house, they’re really getting tired of seeing the same old things laying around the house. So they pick up the phone or they shoot an email and they say, hey, do you take this, and we’re happy to do it. So that in itself is starting to pick up on the junk side.

Kelsi:
Now’s a great time to start cleaning out that garage, go through your closet, donate to people in need. And you do donate a lot of the materials you pick up, correct?

Anthony:
We absolutely do. If it does not have to go to the trash or the dump, it does not go there at all.

Kelsi:
Good.

Glyna:
That to me is huge. We worry about our landfills and trash, our dump places getting too full. Let’s back up a second. If somebody asks you what you did, how do you describe it to people as far as the services you offer and the most common things that you see or you help people with?

Anthony:
Yeah, it’s simple guys. What we do is anything that’s unwanted that you can think of possibly laying around your home or your business, whether it’s an appliance, old clothes, furniture, trash in the backyard, the old shed, the piano, it’s literally unlimited. If you don’t want it, we can either make it disappear or give it a brand new home.

Glyna:
Awesome. That is fantastic. So like Kelsi said, my gosh, you guys, you’re sitting at home, there can’t be too much to do. You can only watch so much Netflix.

Kelsi:
Brain rots.

Glyna:
Get up, clean out your house, and call Anthony because-
Sarah:
You said that you’ll pick up virtually anything. Does anybody ever say to you, can you pick up my spouse or kids.

Anthony:
Yeah, we laugh about it, but it’s like, hey, while you’re in the backyard, can you take him with. We can for a small fee, but no, we can’t.

Glyna:
Guess there’s no place to take him but home with you, right?

Anthony:
I can put him to work.

Glyna:
Oh my gosh. Well, I love the JDog brand is just, I think fantastic and very recognizable. In fact, that truck, you can see it coming from miles. Everybody comments, I’m sure, on your truck. Have you ever got business just by somebody seeing your truck? There’s some camouflage there.

Anthony:
Yeah, the truck itself, honestly, you get about three or four calls a month on just the truck. Hey, I’ve seen your truck, or hey, I’ve seen you at the red light the other day, hey, you were at Home Depot. So it’s definitely a conversation starter.

Glyna:
I love that because you see people wrap their vehicles and stuff and sometimes you’re like, you have to really study it to see what they’re even talking about or why it’s wrapped or what they do. But there is no denying what JDog does. So your branding is fantastic.

Anthony:
Thank you. Thank you very much.

Sarah:
Absolutely.

Kelsi:
viewers out there, I see Elise, Steven, Lavonne said hey a few minutes ago, if you guys have any questions for Anthony, feel free to comment those and I’ll relay them to him.

Glyna:
Yeah, we want to hear them.

Sarah:
Glyna have you got a question, or do you want me to go?

Glyna:
Go ahead. I’ve got [inaudible 00:12:41] questions, but go ahead.
Sarah:
So tell a little bit about, I know you work a lot with Grace Klein, correct? Is that accurate?

Anthony:
Yes it is.

Sarah:
So I wanted to ask, Kelsi had talked about what you do after you pick up the items. So do you have … How does your relationship work with Grace Klein?

Anthony:
Originally, Grace Klein, their community side, if we have the time, we’re definitely happy to haul whatever needs or supplies that they have as far as Grace Klein Community. Now we’ve only been able to do that once, but we look forward to helping out with them a lot more. Here recently we’ve worked on the construction side as far as construction and rig clean up, and it’s worked great, they’re wonderful people and absolutely love working with them.

Kelsi:
Cindy wants to know what other organizations some of your donations go to.

Anthony:
Alabaster Give Backers is a huge one. We give a lot and we’re happy to do so. We try to stay with organizations that turn around and want to give it back to others just the same as they received them.

Kelsi:
Elise wants to know what is the most unique item that you’ve been asked to pick up?

Glyna:
This should be-

Anthony:
I would say a piano bar.

Kelsi:
A bar and piano.

Anthony:
It’s an upright piano and the face of it opens up to a bar.

Glyna:
Where did you take that, your house?

Anthony:
Yeah. It actually has a very good home now, so we were able to reappropriate it the right way.

Glyna:
How fun.

Sarah:
Wow. That’s amazing. Well we were curious, we’re like, I wonder what the strangest thing is that you’ve ever-

Glyna:
Yeah, that’s what I was like, is that it?

Anthony:
I think so. There’s been a few others, but that was the best one.

Kelsi:
If I want to remodel my bathroom or my kitchen, you will come in and rip the cabinets out for me and stuff like that too, right?

Anthony:
Yeah. No issue. No issue. We’ll come in, and the only thing we don’t do is go back with it. It’s fast, it’s clean, we are insured, and we want to take care of it.

Glyna:
I’m sure that you run into a lot of messes in your … In other words, when you come up are you always holding your breath, wondering what you’re going to find when somebody says, come over and check this out.

Sarah:
Or they say I’ve got a few items and then.

Glyna:
A few items.

Anthony:
Yeah, I few items can turn into 12 garbage bags later.

Glyna:
What do you think has been the biggest mess that you’ve cleaned up? Because I’ve seen some amazing before and after pictures. And all of you, if you go to JDog’s Facebook page, some of those before and after pictures are amazing.

Anthony:
Biggest mess? I don’t know that I really gauge it by the messes.

Glyna:
Maybe mess isn’t the right word. Biggest job. How about the biggest job.

Anthony:
I would say eight trailers. Eight to nine trailers. The really awesome part of that was about five of those trailers were complete donations. The Foundry was able to come in and be a part of this. Multiple smaller businesses around the area were able to chime in and get to be a part of the situation and taking care of the customer and it worked out extremely well.

Kelsi:
Cindy commented, if you ever pick up another piano bar, you should deliver it to her house.

Sarah:
Is that what Cindy said?

Anthony:
I definitely will do that.

Kelsi:
And Kimberly Boyd said that Anthony and his crew are fantastic.

Anthony:
Thank you.

Glyna:
Who said that?

Kelsi:
Kimberly Boyd.

Glyna:
Aw.

Sarah:
I have to say, you have so many good reviews, five-star reviews every single week. It’s incredible. I mean, that’s something that speaks for itself, that people-

Anthony:
I don’t want to ruin it.

Sarah:
I love it when people recognize your hard work.

Kelsi:
I think it’s a big testament because a lot of people aren’t really willing to spend the time to make those reviews, or write those reviews, and so the fact that you’re having an impact on these people enough for them to turn around and voice their satisfaction is really good. We have a lot of … Times it’s hard to get people to leave reviews, so you’re doing really great in that regard.

Anthony:
Well thank you. We take a lot of pride in just going the extra mile, man, doing the right thing, cleaning up after yourself. We take a lot of pride in just hauling junk, just cleaning up the trash out of the yard, you do what you can do and hope that it’s good enough.

Kelsi:
Loves that. Everybody loves to live in a clean area.

Glyna:
Anthony if we were going to help you out, us and people that are going to be watching this, whether they’re watching it now or on the replay, what types of people can we introduce you to that could help you generate more business? I know realtors might be a good fit for you because maybe they run into people when they’re selling houses that need a big clean-out.

Anthony:
Yeah. Real estate agents, property managers, any friends and family that need that help either one picking up, cleaning up or just removing any unwanted items, whether it be from their home or other small business owners. That is a fantastic way to start. A lot of small business owners, they need help too.

Glyna:
Yeah, true. That is definitely true.

Anthony:
Any apartment managers will work great.

Glyna:
Okay, perfect. Awesome. Sarah got anything?

Sarah:
Well I was just looking on your website too and I love the term transparent pricing. I mean I just love that and I wanted to see if you could sort of expand on that, because I just think that’s such a strong message that you come out with the transparent pricing. So what exactly is that?

Anthony:
So transparent pricing. We come out and do all pricing on site. It’s in person. We charge by volume. So when we come out and we say, hey, you know what, we’re going to do this job for X, Y, or Z, it is what it is. There is no hidden costs. When it comes time to pay up after the services are done, it’s exactly the cost that we quoted originally for the job that we quoted to do, and a lot of times we can do a little extra for the same price and still be timely and efficient and take care of our customers the right way. And we take a lot of pride in that.

Glyna:
Talking about, well we’re all dealing with this, I’ll use the correct term, COVID-19, I mean people are a little bit afraid right now to meet someone face to face, to be involved in anybody coming to their house. Can you put people’s minds at ease as far as how you’re operating? I know we kind of covered it at, but how do you accept payment without having to hand somebody a cheque or how do you give them a price without having to meet with them face to face? How are you working in these guidelines when people are real gun shy about meeting face to face these days?

Anthony:
No, it’s really simple. Right now everybody’s thinking outside of the box. Everybody’s doing social distancing. Everybody’s concerned about having the right PPE for the right situation and rightly so. So with each situation where it’s very unique, we can obviously do our social distancing, we can wear the right PPE if need be. If the situation permits, we can take payment over the phone. There are endless options, absolutely endless options. So we want the best for our customers and obviously we want them to be very healthy too.

Glyna:
Perfect. Okay. Anything else coming in Kelsi? Any other questions we need to before we get going?

Sarah:
Anthony, what is the best way to get in touch with you, for people to reach out to you?

Anthony:
Oh yeah, you can call me directly. My cell phone number … I mean can I give that right now, I don’t know-

Glyna:
Sure.

Anthony:
You can call 844- GET-JDOG. You can reach us at jdogjunkremoval.com. We’re everywhere. Hit us on Facebook.

Glyna:
Yeah, you are everywhere. I will give you that. So, well, we really want to thank you for coming on today and I hope you pick up some more customers just from us being on and sharing all this info. Is there anything you want to share that maybe we didn’t cover last?

Anthony:
No, I just want to say thank you. It’s more than a pleasure being with you guys this morning, working with you, and finally getting to see the faces that do all these amazing things behind the scenes. That’s pretty awesome.

Glyna:
Well, great. Well we think you’re awesome and I know everybody else does too. So I want to just thank you for coming on and just let us know if there’s anything else we can do for you.

Anthony:
Thank you very much.

Glyna:
Thank you. Have a great day everybody. Bye.

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You know stamping when you see it — whether or not you don't get it. Additionally, a logo setup has a ton to do with this. People will every so often watch a logo before they meet the business. In all honesty, a custom logo can reflect your focal objective, characteristics and thing or organizations in a solitary look. A brand may put aside some push to outline in people's minds. The logo is a bit of the checking segments that help structure that brand after some time.

CUSTOM LOGOS HELP IDENTIFY YOUR BUSINESS

Your business' character is a mix of parts and musings that we routinely call your stamping character. A logo is an indication of ID. It's a depiction of what your business rely upon. As an autonomous organization, you'll see it basic to perceive your association from rivals. A custom logo is organized taking into account you. From the content style type picked to the imagery made, a logo design gets the possibility of your business. Check out https://fusiononemarketing.com/branding-this-is-what-custom-logos-accomplish-for-your-business/  for more details.

LOGOS COMMUNICATE WHAT YOUR BUSINESS DOES

Assume that you have a material business, for example. You may require a structure that fuses your association name and implies the organization you offer. This might be something as fundamental as a triangular design or building squares and joins your picture shades. This would be a model arrangement that obviously passes on your industry and thing. Exactly when a customer sees this logo, they have an idea of what your business is and does.

LOGOS CAN TRIGGER AN EMOTIONAL RESPONSE

With respect to mammoth corporate logos like the chrome-shaded, snacked apple, a swoosh or splendid bends, you know these brands. You have memories joined to these logos. You apparently accomplice a character with these logos. You likely trust these logos. Why? Since the logos sustain an affiliation you've worked with the brand.

You've come to see and associate a tendency with an association that is actuated by observing its logo. It's natural anyway stunning. The right concealing disguise, the right shape, and the right thought add to name affirmation.

As customers become familiar with your checking after some time, your logo can rouse estimations of trust that ask them to make a purchase. This is brand commitment. This is as often as possible why a customer chooses to work with your material association over the other material association they're not too familiar with.

A custom logo is a bit of your checking and displaying. This checked picture can make a first and leave a suffering impression.

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In our last post, we included the power of online life and furnishing the various channels of automated correspondence to remain in contact. Using the right tone and act, keep up and even addition your quality online in light of the fact that that is the spot your customers are these days.

"PLAN, DON'T PANIC"

Various associations are in a winding and comprehending how to turn during the Coronavirus (COVID-19) circumstance. This is verifiably a chance to come back to your promoting plan and take a gander at how you offer your organizations and things. This isn't a chance to carry on of furor be that as it may. Put aside this push to structure and plan.

Offer how your business is giving resources and support to your agents and customers. Continue giving industry tips and offer significant news that impacts your district. Advise customers the measures you're taking to keep up their prosperity and that of your delegates.

Clutch your power as a business person and give unsurprising updates on your headway. Offer your business soundness plan since it may moreover be valuable to others. This is a phenomenal time to show your capacity in your field and stick out, while others are staying to see what happens straightaway.If you are looking to read something more then please visit https://fusiononemarketing.com/marketing-during-the-coronavirus-part-2-your-complete-playbook/

Use YOUR RESOURCES

One of the enormous takeaways is to keep up correspondence with your customers and among your gathering. Online life is and will be an incredibly significant outlet to do this. You can remain related thusly, which helps keep the soul up. You can make pre-arranged web based systems administration posts. Guarantee they arrange the tone of the current condition.

Impact your media and exhibiting sources. Microsoft and Zoom are offering a segment of their online joint exertion benefits to no end to help associations that aren't especially set up for remote work.

At Fusion One Marketing, we're colossal backers of cutting edge displaying and can empower your association to investigate it viably. It's uncommonly helpful in working with various characters outside your business considering the way that new perspectives convey new designs to the table.

We'll use Zoom to visit and conceptualize with you to consider musings for driving business, provide fundamental guidance. We're good now and it's a higher need than whenever in late memory to exploit your area and cautiously interface.

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It’s at the forefront of everyone’s mind and everyone’s talking about it – from a safe distance, that is. Coronavirus, also known as COVID-19, has forced many of us to adjust to a new normal, personally. We know the pandemic has also affected the economy and many businesses now must adjust.

In all honesty, no one knows how long we’ll be dealing with the economical repercussions of the pandemic. But your business has a golden opportunity to connect with your customers and refocus your marketing strategy right now in the present. We’ll explore how to do this in a two-part blog post. Please visit https://fusiononemarketing.com/marketing-during-the-coronavirus-part-1-what-every-business-needs-to-know/for more information.

PHYSICAL SOCIAL DISTANCING DOESN’T MEAN NO COMMUNICATION

We’re all practicing “social distancing” these days. While most people are quarantined at home, they’re likely on the internet. Time spent online has surged this year. Internet traffic has increased 20% since the middle of February. As a business owner, this presents a golden opportunity for you to speak to your captive audience online.

There are many forms of communication and ways to keep in contact with others. Texting, phone calls, video chatting and email are all digital channels you can make use of to check in with your customers and let them know how your business is still there for them. Now is the time to communicate with your customers.

USE THE POWER OF SOCIAL MEDIA

The rise in social media traffic is no surprise right now. It’s a great time to interact with customers through interactive social posts and live video. Acknowledge the Coronavirus and let your customers know. Show your audience how you’re handling social distancing. Let them know what’s happening with your staff and team. Stay connected with your staff and team through social media.

Keep your social media profiles updated by posting daily. You can take your social media activity to the next level by sharing a live video every week, updating your followers on how your business is adapting to these sensitive times.

Social media is now your direct line of communication with your clients and customers – and a powerful one at that. It’s instant, interactive and varied in how you can communicate your message.

TAP INTO YOUR EXISTING CUSTOMER BASE

Let’s look at Facebook, Twitter and Instagram for example. These major platforms allow your customers to send a direct message to your business. It’s a two-way street allowing you to answer the incoming messages and have a conversation going with your audience.

Ask your customers questions that will help you better serve them. In turn, you can gain ideas from your audience on how to tweak your business services to adjust to these times.

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